Sales Presentation

Create resonating sales presentations to communicate superior value and win more deals

Sales Psychology Australia has the expertise to design and deliver winning sales presentation and sales communication strategies to convert more face-to-face meetings into actual sales.

What does it take, then, to ‘sell visually’ in powerful ways? Graphic arts talent can be very useful. Understanding design principles is important. Working with pictures, animations, video clips, and attractive layouts … that’s all part of it, too. However, these obvious components are merely manifestations of deeper guiding concepts that are more important. Together, these concepts are called visual language. Excellent sales presenters understand the natural laws, rules, and best practices of visual language above and beyond anything they create in PowerPoint. Eventually they reach a state called visually fluency, where graphical expression flows with the same ease as speaking or writing words. Of course, visual fluency doesn’t happen by accident. It takes time and work, just like learning any other spoken or written language. Depending on the size of the presentation project, organising ideas and designing sales content takes somewhere from 2 days to 20 days to complete.

Mini Case-Study

The need to clearly communicate value through adopting a flexible and high-impact sales presentation strategy is not the exclusive domain of the Sales Professional. A world leading Plastic Surgeon based in Australia soon discovers they can no longer rely on the strength of their professional reputation to drive new customers into their clinic. To avoid the commodity trap as well as the need to retrench staff, this savvy Plastic Surgeon decides to take positive action and replaced the traditional consulting orientation with a more proactive sales orientation. Apple Computers with 27” display monitors were installed in all consulting rooms. Visually stunning sales presentations were designed and loaded onto all computers. The sales presentation details beautiful facial and body imagery showing ‘before’ and ‘afters’. Clinicians and sales consultants are now able to confidently and clearly show customers, what aesthetic return on investment will occur following surgery. Sales have skyrocketed, profits are improving and no one was retrenched. Plastic Surgeons turned Sales Doctors! Not likely – they just recognise the importance to communicate clearly and translate intangible value into tangible value by using high quality sales tools!

“I first heard about visually interactive sales presentation techniques through Andre, due to his work with Solterbeck on sales performance improvement strategies. When he initially introduced the idea of using PowerPoint in highly flexible ways to improve sales interactions, two thoughts went through my mind: “Is that possible?” and “If so, why in the heck haven’t we been doing it that way all along?” The idea of being able to dynamically adjust what I show to what I say really makes intuitive sense to me and the concept really hit home the day I invited Andre to drop by and make a sales presentation to Solterbeck staff. We subsequently decided to integrate the concepts across daily operations and commissioned Andre to help develop a Visual Selling presentation platform for our organisation. “ David Marshall Managing Director - PERFORMANCE CENTRE