Within our focus, we have sub-specialized in three key areas:

1. Developing objective means to precisely diagnose psychological barriers to Sales Prospecting and Business Development experienced by many salespeople and executives in any contact-dependent setting; resulting in more sales activity and more sales.

2. Designing and implementing behavioral change programs which can quickly and effectively eliminate these problems once they have been properly diagnosed.

3. Personal coaching using applied emotional intelligence training and psychotherapy to deliver sustainable peak performance and ensure that executives reach their full potential.

The research conducted by BSRP proves that most energized, goal directed and motivated sales persons and executives in any contact dependant role quite often do not have the self confidence or the motivation to initiate contact or prospect at the required levels in the first instance.
Many had learned career limiting behaviours that prevented them from applying what they already know as a direct result of emotional short circuits that result in low levels of prospecting, self promotion and productivity and is something we know and now refer to as call reluctance®.

Sales Psychology Australia has collaborated with behavioral psychologists, George Dudley & Shannon Goodson, and their pioneering research in the field of Call Reluctance®.

In addition to writing the world's definitive textbook on Call Reluctance® (Earning what you're worth? The Psychology of Sales Call Reluctance®) Dudley and Goodson are also the developers of SPQ*GOLD®, the one-of-a-kind, behavior-based assessment of emotional barriers that keep people in contact-dependent careers from reaching their goals.

Sales Psychology Australia's fundamental operating philosophy is that personal success, career progression and earning high income are a direct function of high levels of sales prospecting and self promotion.

Simply put: MORE SALES PROSPECTING AND SELF PROMOTION LEADS TO MORE SALES AND MORE SUCCESS. This is our fundamental value proposition.